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  • 'Modern Man' 2023 Ad Campaign 2023 - image 660077
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of an African American man in sunglasses, black tank top, and ripped jeans standing in a photo studio.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

adult malesunglassestank topripped jeanschain necklace

Description

A black and white studio shot features an African American man in a tank top and ripped jeans. The man is wearing sunglasses and a chain necklace. He also has a watch and bracelet on. His left arm features a tattoo. The man is standing and looking down. The background is a neutral studio backdrop. The lighting is even, highlighting the textures of his clothing and skin. The black-and-white aesthetic accentuates the contrast and form.