Brand Identity 2019

Description

This branding project for MOCO Montpellier Contemporain showcases vibrant graphic design applied across public city infrastructure. A bright yellow, blue, and magenta patterned tram travels along street-level tracks next to a classic stone building exterior. In the foreground, a tall hanging banner features the same bold typographic branding against a clear blue sky. The composition captures real-world urban integration under bright natural daylight.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Festivals & Events

Color

Background

Street

Context

Advertising Campaign