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  • ·MMMMM Water Lured Into Hydration campaign video

Mythology, Agency / Creative,

Associated creatives

Tags

Description

This black and white brand film for Hint Water titled Lured into hydration features cinematic scenes of a woman holding fruit and a shirtless man interacting near stone architecture and a pool. The video employs dramatic lighting and monochrome grading to create an artistic, evocative atmosphere. Directed by William McVay with agency production by Mythology and post-production by Cartel, the sequence blends sensual imagery with natural outdoor environments. Subtitles appear in French throughout the poetic narrative.

Style

Horizontal, Cinematic, Monochrome

Techniques

Analogue / film

Industries

Beverages

Background

House

Context

Brand Film / Corporate Video