BrandMLC
ProjectThe Heist - Longform
Freelance,
Associated creatives
Tags
Description
A comedic, cinematic commercial for MLC titled 'The Heist - Longform' depicts an unconventional crew huddled around a dimly lit table plotting a daring robbery. The group's leader lays out their target—a multi-deck superyacht named 'The Odyssea'—intercut with scenes of wetsuit-clad infiltrators, sunny deck parties, state-of-the-art security cameras, and a hairless dog guarding a safe code on a diamond necklace. Produced by Exit Films with post-production by The Editors and Cream, the spot playfully juxtaposes gritty crime-thriller lighting with vibrant daytime maritime visuals.
Style
Humorous, Horizontal, Commercial, Moody
Industries
Investment & Wealth
Context
Advertising Campaign