Cream, Agency / Creative,

Description

A six-second commercial for financial services brand MLC titled 'The Heist - 6"'. The video opens on a stressed, disheveled man in business attire sitting at a crowded table, framed by bold yellow typography reading 'SUPER CONFUSED?'. The scene cuts to graphic message cards advertising superannuation tools, coaches, and advisers before concluding with the brand's logo and tagline, 'A Lifetime in the Making'. Production credits include Exit Films, post-production by The Editors and Cream, with sound design by 750mph and Sonar Music.

Style

Humorous, Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Investment & Wealth

Color

Background

Solid Colour

Context

Advertising Campaign