BrandMiu Miu
Project'Upcycled' 2025 Ad Campaign

Thomas De Kluyver,
Associated creatives
Tags
Description
This image from the Miu Miu 'Upcycled' 2025 ad campaign features a group of models posing within a domestic interior with pink walls and terracotta flooring. In the foreground, a model is seated wearing a white slip dress and dark socks while holding a white handbag with visible Miu Miu branding. In the background, other models dressed in matching white separates are gathered near a couch and closed white doors. The lighting is soft and warm, capturing an editorial scene styled by Lotta Volkova and directed by Miuccia Prada, Catherine Martin, and Edward Quarmby.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (30%)
Background
Living Room
Context
Advertising Campaign





