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Group of models in white outfits posing in a pink room for the Miu Miu Upcycled 2025 ad campaign.

Thomas De Kluyver,

Associated creatives

Tags

Description

This image from the Miu Miu 'Upcycled' 2025 ad campaign features a group of models posing within a domestic interior with pink walls and terracotta flooring. In the foreground, a model is seated wearing a white slip dress and dark socks while holding a white handbag with visible Miu Miu branding. In the background, other models dressed in matching white separates are gathered near a couch and closed white doors. The lighting is soft and warm, capturing an editorial scene styled by Lotta Volkova and directed by Miuccia Prada, Catherine Martin, and Edward Quarmby.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (30%)

Background

Living Room

Context

Advertising Campaign