Brand
Project'Upcycled' 2025 Ad Campaign

Daisy Ridley, Models,
Associated creatives
Tags
Description
This image from the Miu Miu 'Upcycled' 2025 ad campaign features a group of models posing within a domestic interior with pink walls and terracotta flooring. In the foreground, a model is seated wearing a white slip dress and dark socks while holding a white handbag with visible Miu Miu branding. In the background, other models dressed in matching white separates are gathered near a couch and closed white doors. The lighting is soft and warm, capturing an editorial scene styled by Lotta Volkova and directed by Miuccia Prada, Catherine Martin, and Edward Quarmby.





