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Brand
Miu Miu
ProjectLunar New Year 2025 Ad Campaign
Dark brown leather handbag with debossed lettering and red woven keychain charms set against a deep red background

Beijing, Location,

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Shujun Wei
Shujun WeiFilm Director
Liu Haocun and Zhao Jinmai
Liu Haocun and Zhao JinmaiModels
Lotta Volkova
Lotta VolkovaStylist
Yi Lau Yi
Yi Lau YiLocation
Beijing
BeijingLocation
China
ChinaLocation

Tags

dark brown leather handbagbrown leather handbagleather handbaghandbagred keychain charmkeychain charmred charm

Description

A dark brown leather handbag from Miu Miu is presented centrally against a deep red textured background for the Lunar New Year 2025 ad campaign. The structured rectangular bag features a top handle, a zippered closure with metallic hardware, and debossed branding on the front surface. A decorative braided red strap with tassels and a heart-shaped charm is attached to the handle. The lighting is soft and directed, highlighting the smooth leather texture of the bag and the rich monochromatic tones of the composition.