Liu Haocun and Zhao Jinmai, Models,

Description

A dark brown leather handbag from Miu Miu is presented centrally against a deep red textured background for the Lunar New Year 2025 ad campaign. The structured rectangular bag features a top handle, a zippered closure with metallic hardware, and debossed branding on the front surface. A decorative braided red strap with tassels and a heart-shaped charm is attached to the handle. The lighting is soft and directed, highlighting the smooth leather texture of the bag and the rich monochromatic tones of the composition.

Style

Horizontal, Commercial, Warm

Industries

Bags & Accessories

Color

Background

Fabric Texture

Context

Advertising Campaign