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Brand
Miu Miu
ProjectL’Eté 2025 Ad Campaign
Model wearing sunglasses and white jacket seated outdoors in an armchair holding a brown woven bag for Miu Miu

Miu Miu L’Eté 2025 Ad Campaign 2025

Associated creatives

Edward Quarmby
Edward QuarmbyCreative Director
Siân Davey
Siân DaveyPhotographer
Sam Davis
Sam DavisModels
Sanique Dill
Sanique DillModels
Eli Langer
Eli LangerModels
Callina Liang
Callina LiangModels
Yura Romaniuk
Yura RomaniukModels
Diana Silvers
Diana SilversModels
and Caitlin Soetendal
and Caitlin SoetendalModels
Lotta Volkova
Lotta VolkovaStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

model in armchairmodel holding bagwoven leather handbagbrown leather bagsunglasseswhite jacketarmchair

Description

Miu Miu presents an image from the L’Eté 2025 ad campaign, photographed by Siân Davey with creative direction by Edward Quarmby. The scene features a model seated in an antique-style armchair placed directly among dense outdoor greenery and foliage. The model wears sunglasses, a light-coloured jacket with dark piping, and a white skirt, while holding a distinctive brown woven leather handbag. Another matching armchair sits in the foreground, framing the composition with a naturalistic aesthetic and soft lighting.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Chocolate (30%)
Charcoal (20%)

Background

Garden

Context

Advertising Campaign