Brand
ProjectSpring 2025 Ad Campaign

Ib Kamara, Fashion Editor/Stylist,
Associated creatives
Tags
Description
Bella Hadid stars in the Spring 2025 ad campaign for Miss Sixty, photographed by Carlijn Jacobs. The model is seated in a reclining pose against an oversized, brightly colored fruit backdrop featuring graphic depictions of citrus and melons. She wears a yellow tied crop top, low-rise denim jeans, and metallic platform heels, accessorized with layered bracelets and a black shoulder bag. The composition features vibrant saturated tones, sharp studio lighting, and high-gloss styling directed by Terry Xu and art directed by Frederic Saint Parck.
Style
Horizontal, Commercial, Saturated, Warm, Glossy, Retro
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Lemon (50%)
Denim (30%)
Jet Black (20%)
Background
Illustrated Frame
Context
Advertising Campaign




