BrandMiss Sixty
ProjectSpring 2025 Ad Campaign

Michael Cukr, Videographer,
Associated creatives
Tags
Description
Bella Hadid stars in the Spring 2025 ad campaign for Miss Sixty, photographed by Carlijn Jacobs. The model is seated in a reclining pose against an oversized, brightly colored fruit backdrop featuring graphic depictions of citrus and melons. She wears a yellow tied crop top, low-rise denim jeans, and metallic platform heels, accessorized with layered bracelets and a black shoulder bag. The composition features vibrant saturated tones, sharp studio lighting, and high-gloss styling directed by Terry Xu and art directed by Frederic Saint Parck.
Style
Horizontal, Commercial, Saturated, Warm, Glossy, Retro
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Lemon (50%)
Denim (30%)
Jet Black (20%)
Background
Illustrated Frame
Context
Advertising Campaign




