Brand
ProjectSpring 2025 Ad Campaign

Terry Xu, Creative Director,
Associated creatives
Tags
Description
Bella Hadid stars in the Spring 2025 ad campaign for Miss Sixty, photographed by Carlijn Jacobs. The model is seated in a reclining pose against an oversized, brightly colored fruit backdrop featuring graphic depictions of citrus and melons. She wears a yellow tied crop top, low-rise denim jeans, and metallic platform heels, accessorized with layered bracelets and a black shoulder bag. The composition features vibrant saturated tones, sharp studio lighting, and high-gloss styling directed by Terry Xu and art directed by Frederic Saint Parck.




