Zara Minimal A/W 25 Clement by Alvaro Pereña 2025

Description

This black-and-white fashion portrait captures male model Clément Laguardia resting his arm on a weathered wooden table. Shot by Álvaro Pereña for Zara's Minimal A/W 25 Clement project, the image features soft natural lighting and a minimalist composition. A textured knitted scarf drapes over the model's shoulder, adding tactile depth to the scene against a neutral background. The art direction and styling are led by Juan Medina, with set design by Laura Jauregui and hair styling by Cecilie Hildebrandt.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Wood Texture

Context

Advertising Campaign