BrandMaison Margiela
ProjectFall-Winter 2025 Campaign

Maison Margiela Fall-Winter 2025 Campaign 2025
Associated creatives
Tags
Description
Talent Miley Cyrus poses frontally in an avant-garde ensemble for the Maison Margiela Fall-Winter 2025 Campaign, photographed by Paolo Roversi. Cyrus wears an unbuttoned off-white shirt featuring an exaggerated, sculptural collar layered over a sheer nude illusion top. Lucia Pica's makeup styling incorporates frosted pale accents across the brow bone paired with neutral lips, framed by Eugene Souleiman's slicked-back hairstyle. The composition utilizes Roversi's signature painterly low-key lighting and vignette shading against a muted, deep background.
Style
Horizontal, Commercial, Moody, Vignette
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Off-White (60%)
Nude / Sand (30%)
Context
Advertising Campaign



