Mike Feswick, Set Designer, New York

Description

A woman stands posing in front of a white brick wall with a checkered floor, holding a bag of party mix aloft and pouring snacks downward into a metal shopping cart filled with various packaged foods and brightly colored boxes. She wears a white sleeveless crop top with graphic text, an open checkered shirt slipped off her shoulders, and vibrant orange trousers. Floating pieces of snacks are captured mid-air around her, adding dynamic movement to the composed scene. The lighting is bright and even, highlighting the textures of the snacks, the metallic shopping cart, and the graffiti-style top. Set design for this project was created by Mike Feswick in New York.

Style

Vertical, Commercial, Saturated, Clean

Techniques

High-speed / freeze

Industries

CPG / Packaged Food

Color

Background

Residential Building

Context

Advertising Campaign