Brand
ProjectULTRA Story - Lap of Legends
The Mill LA, Post Production / VFX,
Associated creatives
FallonProduction
Secret GuyPost Production / VFX
JSM MusicMusic / Sound
Sonic UnionMusic / Sound
FCB New YorkAgency / Creative
456 StudiosProduction
Lord + Thomas NYPost Production / VFX
456 StudiosMusic / Sound
The Mill LAProduction
HELOProduction
HELOMusic / Sound
Weber ShandwickPR
3PMPR
ASL
DaHouse AudioMusic / Sound
Citizen MusicMusic / Sound
StarcomMedia
UNIT9 LondonProduction
Notan StudioPost Production / VFX
NtropicPost Production / VFX
Chapeau StudiosPost Production / VFX
School Editing
Wave Studios NYMusic / Sound
HoneymixMusic / Sound
SixtyFour MusicMusic / Sound
GettyProduction
ShutterstockProduction
Film SupplyProduction
Tags
Description
This commercial video for Michelob ULTRA titled Lap of Legends combines high-octane racing sequences with studio interviews. The visual style shifts dynamically between archival racing footage, modern track action, and sleek dark studio setups where drivers converse. Bold branding, automotive details, and polished post-production grading define the aesthetic of the piece.