Marie-yan Morvan, Set Designer, New York

Description

This commercial advertisement features Michelob Ultra beer bottles set against an outdoor running track. One hand pops a bottle cap off a chilled glass bottle, causing a dynamic splash of foam and liquid. Nearby, another person rests a hand on a running shoe with a textured sole, resting on the turf next to a second smaller bottle. White promotional typography displays the brand logo and nutritional information at the top of the frame. The scene is art-directed with bright daylight and vibrant colors, highlighting the athletic and refreshing positioning of the beverage.

Style

Vertical, Commercial, Saturated

Techniques

High-speed / freeze, Natural light

Industries

Alcoholic Beverages

Color

Background

Sports Venue

Context

Advertising Campaign