Michelle Watt, Photographer, New York

Description

A vibrant advertisement on a large digital billboard in Times Square is displayed at night. The ad is for Remy Martin and features a group of people gathered around a lavishly set table, seemingly celebrating Lunar New Year. Dominant text includes 'Team Up For Excellence', 'Enjoy the Lunar New Year Family Spirit Celebration'. Other smaller lit signs and advertisements surround the main billboard. Several cars are visible at street level, suggesting an urban setting. The billboard ad features warm, golden lighting, while the ambient lighting is dim. The scene is captured at eye level with a medium shot framing.