ProjectRosé FM

m&h, Production,

Associated creatives

Associated creatives

Tags

Description

The video showcases a promotional campaign for a radio station, emphasizing a collaboration with SAQ and a transformation to "Rosé FM." The visuals transition from text on a red background to the exterior of the Bell Media building, highlighting logos of radio stations like Energy 94.3 and Rouge 107.3. The scene shifts inside a radio studio, where on-air signs glow red. A female radio host, wearing jeweled headphones, enthusiastically announces the change. The broadcast includes a toast with rosé wine in champagne flutes, celebrated by the hosts and staff amidst pink balloons and a rosé-themed backdrop.