Metz + Racine, Photographer, New York

Description

This commercial campaign image features a handmade brown paper pinwheel mounted on a thin wooden stick, positioned against a bright blue sky with scattered white clouds. Bold white typography overlaid on the lower portion reads "We're investing in renewable energy" along with smaller descriptive text about corporate energy purchases. The lighting is bright and even, casting soft natural illumination across the paper blades and the wooden stem. The composition centers on the upward-pointing pinwheel, creating a clean and purposeful graphic arrangement. The photography was captured by Metz + Racine.

Style

Commercial, Square, Clean

Techniques

Natural light

Industries

Enterprise & B2B Software

Color

Background

Clear Sky

Context

Advertising Campaign