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  • ·Meta Paradox Headlight Headlight campaign video
Brand
ProjectHeadlight

Parallax,

Associated creatives

Tags

Description

This commercial video for the Meta Paradox Headlight project, produced by Strike Anywhere with post-production by PARALLAX and Traffik and music by Consortium, features two young men interacting in a residential driveway. One man in a white t-shirt and red athletic shorts plays basketball with a basketball hoop mounted above a garage door, while another man wearing glasses, a bandana, and a grey t-shirt looks on near a vintage green car. Later scenes show a smartphone displaying a marketplace listing for a headlight, followed by a shot of a man installing the car headlight in a garage at dusk. The natural lighting and suburban setting capture a casual, narrative commercial style.

Style

Horizontal, Cinematic, Warm, Raw

Industries

Luxury Automotive

Color

Pure White (30%)
Crimson (30%)
Jet Black (30%)

Background

Residential Building

Context

Advertising Campaign