BrandMeta Paradox
ProjectDog Toy
Consortium, Music / Sound,
Associated creatives
Tags
Description
A campaign video showing two women crafting whimsical, handcrafted plush dog toys at an outdoor table in a wooded area. The footage transitions between them working with fabrics and sewing machines to a smartphone screen displaying a Facebook Marketplace listing and a viral Instagram Reel showcasing the unique toy. The toys are colorful, with textured fabrics and quirky features, described by a customer as an ugly dog toy that is loved. The video emphasizes the creation process and the social media engagement surrounding the product. The color palette includes natural greens from the forest and soft indoor tones from the workspace.
Style
Lifestyle, Commercial
Techniques
Live-action Technique
Industries
CPG / Packaged Food