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Brand
Meta
ProjectBackseat Bars

Meta Backseat Bars 2026

Associated creatives

William McVay
William McVayPost Production / VFX

Tags

man in red cap holding smartphoneman holding smartphoneman in red capsmartphone with meta ai appsmartphone appmeta aiblack manman rapping in vehicle

Description

This video titled Backseat Bars for Meta showcases a man wearing a red cap and pink shirt sitting inside a crowded vehicle while interacting with the Meta AI assistant on his smartphone. The framing captures dynamic movement and candid expressions among the passengers during a traffic commute. Post production work was handled by William McVay. The natural lighting and street environment create an authentic, observational feel.