Meta Meta_Amani_LBB 2022

Description

This dynamic campaign video from Meta titled Meta_Amani_LBB showcases a community of cyclists riding through lush rural landscapes and winding roads in East Africa. The fast-paced visual sequence combines vibrant colour footage with textured black-and-white archival-style sequences, aerial shots, and animated graphics. Cyclists wearing athletic jerseys and helmets navigate dirt paths and paved routes, accompanied by narration and an energetic soundtrack. Produced by Droga5 New York and Marsheen with sound design by Barking Owl, the video captures a spirited journey of athletic ambition and community connection.