Merkley+Partners, Agency / Creative,

Description

This is a Mercedes-Benz Hyperscreen advertisement. A close-up of a vintage shower head dripping is followed by a display of vintage television clips, in a sequence that transitions from old-fashioned TV sets showing various scenes, including a horse race, people running on top of train cars, and a group of dancers in front of an audience. A person watches an old TV, then two people watch another TV in an interior. The scene switches to a drive-in movie theatre with vintage cars, followed by a wall of vintage televisions. A modern car dashboard featuring a digital display screen appears, with more vintage television images on the screen. The Mercedes-Benz logo is shown with a close-up of the dashboard display. The advertisement concludes with shots of a car's interior featuring the sleek, modern Hyperscreen dashboard.