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  • MERIT Beauty | Great Skin Double Cleanse Campaign 2025 - image 338635
BrandMERIT Beauty
ProjectMERIT Beauty | Great Skin Double Cleanse Campaign
Close-up of a woman's face with eyes closed, featuring shiny, freckled skin. The skincare product is advertised with the brand name Merit.

MERIT Beauty MERIT Beauty | Great Skin Double Cleanse Campaign 2025

Associated creatives

Betina du Toit
Betina du ToitPhotographer
Dianna Lunt
Dianna LuntFashion Editor/Stylist
Kiyonori Sudo
Kiyonori SudoHair Stylist
Chiho Omae
Chiho OmaeMakeup Artist
Clare Rhodes
Clare RhodesCasting Director
Rosie Turnbull
Rosie TurnbullSet Designer
Alva Claire
Alva ClaireModel

Tags

adult femalefaceskincarefrecklesskin

Description

A close-up studio shot features a woman's face, her eyes tightly closed. Her skin is luminous and appears wet, accentuating her freckles. The lighting highlights the texture of her skin. Visible water droplets add to the fresh, dewy impression. The woman's facial expression evokes a feeling of intense focus or strain. Below the face, the word 'MERIT' is written in bold letters, identifying the brand. Below the brand name, the text 'SKINCARE IS WORK - HAVING GREAT SKIN DOESN'T HAVE TO BE.' is visible.