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  • MERIT Beauty | Great Skin Double Cleanse Campaign 2025 - image 338610
BrandMERIT Beauty
ProjectMERIT Beauty | Great Skin Double Cleanse Campaign
Close-up of a woman with freckles washing her face with soap, highlighting skincare and beauty in a studio setting.

MERIT Beauty MERIT Beauty | Great Skin Double Cleanse Campaign 2025

Associated creatives

Betina du Toit
Betina du ToitPhotographer
Dianna Lunt
Dianna LuntFashion Editor/Stylist
Kiyonori Sudo
Kiyonori SudoHair Stylist
Chiho Omae
Chiho OmaeMakeup Artist
Clare Rhodes
Clare RhodesCasting Director
Rosie Turnbull
Rosie TurnbullSet Designer
Alva Claire
Alva ClaireModel

Tags

womanfaceskincaresoapwashing face

Description

A close-up studio shot showcases a woman's face as she washes it with soap. The model has light brown skin with freckles across her nose and cheeks. Her full lips have a glossy sheen, complementing her clear, dark brown eyes. White soap covers the right side of her face, creating a bubbly texture against her skin. Her hand is gently pressed against the left side of her face. The background is out of focus, ensuring attention remains on her features. The lighting emphasizes the textures of the soap and her skin, with a soft, neutral color palette creating a clean and fresh aesthetic.