Brand
ProjectSubstitute
Preymaker, Music / Sound,
Associated creatives
Tags
Description
This commercial for Mercedes Benz titled Substitute depicts a festive holiday narrative featuring Santa Claus resting in a cozy cabin while Mrs. Claus takes the initiative. Mrs. Claus sits knitting by candlelight before heading out into the snowy night, where she gets behind the wheel of a red Mercedes Benz sports car and joins a convoy of luxury vehicles. The video utilizes warm indoor lighting juxtaposed against the cool blue tones of a snowy forest setting, creating a cinematic holiday atmosphere. The spot was created for Mercedes Benz with production support from Merkley+Partners, Omnicom Production, The Corner Shop, WORK USA, and Preymaker.



