Memac Ogilvy, Agency / Creative,

Description

A CGI-generated Tyrannosaurus rex is shown taking a selfie in a bathroom mirror, as part of a promotional campaign for the Natural History Museum Abu Dhabi. The dinosaur, designed with detailed skin texture and realistic features, holds a smartphone displaying the image of a potted plant. The bathroom setting includes a circular mirror, a framed picture of a volcano, a shelf with a plant, and decorative objects. The scene transitions to show the dinosaur packing a suitcase, including items such as a passport, headphones, travel accessories, and a Jurassic Times magazine. Later, the dinosaur is depicted wheeling luggage at an airport, receiving a boarding pass, and walking beside an Etihad Cargo plane. Inside the airplane, the dinosaur applies a facial mask and volcanic toner, then enjoys a meal of steak, potatoes, broccoli, and asparagus in Abu Dhabi. The overall presentation blends humor and realism to engage viewers and promote the museum's opening.