Melbourne Fashion Festival Melbourne Fashion Festival 2024 Campaign 2024

Description

This behind-the-scenes photograph captures a model standing on a rooftop terrace as part of the Melbourne Fashion Festival 2024 Campaign, set-designed by Emma Byrne Creative. The subject wears a light button-down shirt paired with vivid printed trousers and a matching vest featuring fiery graphics. A metallic camera tripod and overhead lighting equipment stand prominently in the foreground, framing the shot. The background consists of a textured peach-orange wall with white stenciled lettering and a bright red fire door. Natural daylight illuminates the scene, casting subtle shadows across the concrete ground.