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Black man wearing a black bucket hat and black leather sweatshirt with an Ivy Park logo against a dark background

Melanie + Ramon, New York

Associated creatives

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Description

This striking monochrome portrait features a young Black man posing thoughtfully against a dark, minimalist background. He is dressed in a black leather sweatshirt with a prominent embossed Ivy Park logo across the chest, paired with a matching black bucket hat. The lighting is moody and controlled, casting soft shadows that accentuate the texture of the leather apparel and the subject's features. The composition is a vertical chest-up shot with a strong fashion editorial sensibility, art directed by Melanie plus Ramon.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign, Editorial