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BrandBershka
ProjectMEG DONNELLY X BERSHKA
Meg Donnelly wearing oversized sunglasses, an olive button-up jacket, and wide-leg denim jeans on an urban city rooftop.

Bershka MEG DONNELLY X BERSHKA 2026

Associated creatives

Paolo Zerbini
Paolo ZerbiniPhotographer
Juan Arias
Juan AriasFashion Director

Tags

meg donnellymeg donnelly bershkawoman in olive jacketasymmetrical button jacketolive jacketbrown cropped jacketwide leg denim jeansbaggy jeansblue denimoversized black sunglassesshield sunglassesblack sunglasses

Description

Meg Donnelly poses against an urban skyline backdrop on a sunlit city rooftop for the Meg Donnelly x Bershka campaign. She wears a structured olive-brown jacket featuring an asymmetrical row of metallic buttons, paired with light-wash wide-leg denim jeans and large black shield sunglasses. Golden afternoon light casts crisp shadows across the scene, highlighting the architectural high-rise buildings in the distance. The shot is framed horizontally with promotional typography reading 'new collection' layered across the lower composition.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Hard Light

Industries

High Street Fashion

Color

Denim (40%)
Olive (50%)

Background

Rooftop

Context

Advertising Campaign