April/May Social 2026

Description

Fashion campaign image created for ME+EM's April/May Social project, featuring model Joanna Halpin on brown stone steps outdoors. She wears dark sunglasses and a long black sleeveless maxi dress accented with clean white vertical piping, holding a bright red knitted sweater in one hand while resting her other hand on a black wrought-iron railing. The shot is captured with natural daylight, highlighting the clean textures of the garments against an urban brownstone architectural setting. Johnson Lui served as photographer, with makeup by Andrew Colvin.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

House

Context

Advertising Campaign