BrandMcQueen
Seán McGirr, Designer,
Associated creatives
Tags
Description
A young East Asian man stands on a rooftop during the night, posing for the McQueen Lunar New Year 2025 ad campaign. He is dressed in a light-wash denim jacket layered over a plain white hoodie, paired with dark trousers featuring contrasting side stripes. The brand name MQUEEN is overlaid in bold, white capital letters across the center of the image. The background features a softly blurred urban night scene with glowing city lights. The lighting is focused on the subject, highlighting his expression while maintaining a moody atmosphere.
Style
Commercial, Cinematic
Techniques
Natural light
Industries
Luxury Fashion Houses