Brand
ProjectFall 2026 Ad Campaign

Xiao Wen, Models,
Associated creatives
Tags
Description
Fashion model Xiao Wen Ju reclines on a carpeted floor in a monochrome studio setting for the McQueen Fall 2026 advertising campaign photographed by Glen Luchford. She wears a sharply tailored black double-breasted coat featuring an exaggerated sculptural collar, paired with dark knee-high boots. In the foreground rests a structured black textured leather handbag adorned with a metallic heart padlock and chain detail. An ornate wooden vanity console table stands softly in the dimly lit background under directional studio lighting.





