Home
·Media
·McQueen Fall 2025 Ad Campaign Dance Editorial

BrandMcQueen

ProjectFall 2025 Ad Campaign

A woman in a white slip dress dances with arms raised against a dark background, captured in a motion-blurred pose.

FARAGO PROJECTS,

Associated creatives

Seán McGirrAlexander McQueen Creative Director

Christopher SimmondsCreative Director

Glen LuchfordPhotographer/Director

Sarah RichardsonStylist

Gary GillHair

Daniel SallstromMakeup

Ama QuashieManicurist

Julia LangeCasting Director

Max BellhouseSet Designer

Benoit Swan PoufferChoreographer

Farago ProjectsProduction

‘Overcome’ by Tricky feat. Martina Topley-Bird

courtesy of Island Records

Adrian Nicholas Matthew ThawsWritten by

Marcella LevyWritten by

Martina Gillian Topley-BirdWritten by

Siobhan Maire Deirdre FaheyWritten by

Universal/Island Music LtdPublished by

Chester Music Ltd t/as Campbell Connelly & Co a part of Wise Music Group and Warner Chappell Music LtdPublished by

Description

A woman with her hair pulled back wears a simple white slip dress while performing an expressive, fluid dance movement. Her body is slightly angled away from the camera, with her arms gracefully raised and hands positioned near her face. The image is captured with a shallow depth of field, rendering the dancer sharp while another figure in a dark suit is blurred in the background. The scene is set against a dark, minimal environment, illuminated by soft lighting that highlights the texture of the fabric and the dancer's features. A subtle film grain texture is present throughout the frame, suggesting a cinematic or reportage quality.

Style

Editorial, Lifestyle, Cinematic

Techniques

Natural light

Industries

Luxury Fashion Houses