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  • ·MCM Holiday 2023 Ad Campaign Portrait
BrandMCM
ProjectHoliday 2023 Ad Campaign
Close-up portrait of a man wearing a black bucket hat and an orange MCM logo scarf, with small colourful ribbons applied to his cheeks.

MCM Holiday 2023 Ad Campaign 2023

Associated creatives

Baron & Baron 
Baron & Baron Agency
Sarah Blais
Sarah BlaisPhotographer
Susie Kim
Susie KimArt Director
Michelle Laff and Zhuo Chen
Michelle Laff and Zhuo ChenModels
Monika Tatalovic
Monika TatalovicStylist
Karim Belghiran
Karim BelghiranHair
Karin Westerlund
Karin WesterlundMakeup
Eleonora Succi
Eleonora SucciSet Designer

Tags

east asian man

Description

This portrait captures an individual wearing a black bucket hat and a bold orange knitted scarf adorned with the distinctive MCM logo pattern. The subject features unique styling with small, translucent decorative ribbons adhered to the skin around the eyes and cheekbones. The lighting is studio-based, creating a soft shadow against the neutral background. The subject maintains a neutral, direct gaze toward the camera lens. The composition focuses on the textural contrast between the smooth leather-like material of the garment, the knit of the scarf, and the delicate nature of the ribbons.

Style

Vertical, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses