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BrandSears
ProjectNew Kid

McGarry Bowen, Agency / Creative,

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Description

The video captures a family moving into their new home on a sunny day in a suburban neighbourhood. A moving truck is parked on the street with workers carrying cardboard boxes into the house. A silver sedan is parked in the driveway, and a young boy stands nearby, observing the activity. Two girls walk past on the sidewalk, seemingly welcoming the new family. Inside the house, a boy walks through a school hallway with lockers and students, and also through a school cafeteria. The mood is one of transition and new beginnings, with a slight undertone of awkwardness for the boy.