Brand
ProjectMcDonald's
H/L,
Associated creatives
Tags
Description
A vertical-format video features a woman unboxing and presenting a large red McDonald's McCafe insulated tumbler on an outdoor patio. She peels and applies vibrant tropical fruit stickers, including pineapples and watermelons, onto the cup. Bright natural daylight illuminates the suburban exterior setting with palm trees visible in the background. The video captures a lighthearted product showcase highlighting custom beverage merchandise for the summer season.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Fast Food
Color
Jet Black (50%)
Pure White (50%)
Background
Street
Context
Social Media / Short Form Video