Crxss Agency, Production,

Description

This commercial video for McDonald's features an extreme close-up shot of a Sausage and Egg McMuffin. The frame highlights the layered textures of the toasted English muffin, a perfectly round fried egg with a rich golden yolk, a savory sausage patty, and a slice of melting American cheese. The lighting is warm and highlights the glistening surfaces of the ingredients. Produced by Darling Films and created with agency partner Leo Burnett UK.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Macro

Industries

Fast Food

Color

Context

TVC / TV Commercial