OMD Sydney, Media,

Description

A dynamic commercial combining 2D animation and live-action footage for McDonald's Australia's Birdie's Big Brekkie Meal campaign. The animated mascot Birdie the Early Bird flies across a cartoon sky before diving down into a live-action city street worksite. As she passes, the construction site transforms with pastel colors and sparkle effects, and a road worker holds a pink McDonald's strawberry shortcake frappe topped with whipped cream.

Style

Horizontal, Commercial, playful, Saturated

Techniques

VFX / visual effects

Industries

Fast Food

Color

Background

Street

Context

TVC / TV Commercial