McCann Worldgroup Thailand, Agency / Creative,

Description

The video displays L'Oreal Group's Beauty Inside Out project, an art therapy initiative utilizing expired, unused cosmetics for mental health improvement. Boxes of cosmetic products are visible, including foundation, lipstick, and blush. Participants are seen drawing and coloring on paper with these cosmetics, turning them into therapeutic art pieces. The project aims to provide a creative outlet for individuals facing mental health challenges, allowing them to express their feelings through art. The art therapy box is filled with expired cosmetics, that are used for drawing and coloring to foster creativity and mental well-being.