McCann Worldgroup Asia Pacific, Agency / Creative,

Description

The video shows a crowded street scene in Shanghai at night. Many people are gathered outside of bars and businesses that are illuminated with bright lights. The streets are full of people. In some shots, police vehicles are visible on the streets. The video highlights the local government installing road safety barriers impacting business. The video is promoting a Hoegaarden design campaign called "Barriers". The design incorporates wheat, hops, and poppy, signature elements of Hoegaarden beer.