McCann Worldgroup Asia Pacific, Agency / Creative,
Associated creatives
Associated creatives
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Description
This promotional spot features a cheerful couple discussing home ownership with CPF Board & MoneySense. The video opens with a view of a library shelf with the couple selecting books. Later, the woman, Starring Liz, presents the advertisement while drinking cappuccino. A man, Starring Hafi, drinks kopi-o. The video then cuts to the couple by a lake and on a rug as they look over options. They eventually land on a tablet showing a home purchase planner. The couple then appear in a kitchen looking at food in a refrigerator.