McCann UK, Agency / Creative,

Description

The video shows an outdoor scene on a beach, where two women are applying sunscreen. One woman, with dark skin, applies sunscreen from a white bottle with an orange lid. The scene transitions to another woman in a black bikini, who is walking into the ocean, suggesting water activities. The video touches on the impact of sunscreen ingredients on coral reefs, with underwater shots of divers swimming near a coral reef. The brand Stream2Sea is highlighted as an ethical manufacturer focused on reef-safe products and biodegradable formulas. The video also includes a news segment discussing a ban on popular sunscreens to protect coral reefs, followed by a segment featuring Autumn Blum, a cosmetic chemist and ocean advocate, who explains about sunscreen ingredients.