McCann New York, Agency / Creative,

Description

This advertisement presents luxury goods with an air of pristine care. Workers in white suits and gloves handle a rug and arrange pillows on a bed with crisp white sheets. A white Bentley convertible is revealed with dramatic flourish. A violinist in a white suit plays, and babies are presented with the Huggies diaper brand. The setting is a minimalist white studio, emphasizing the cleanliness and purity of the presentation.