McCann New York, Agency / Creative,

Description

The scene features Lionel Messi standing indoors, bathed in bright studio lighting, as he holds up a soccer jersey. He appears to be in a photo studio. The colors in the shot are stark, with a focus on the white of the lights. Messi, dressed in a black shirt, looks directly at the camera as he holds a jersey with a prominent '10' on it. The text in the video suggests he admires the people who will receive the jersey. There are additional scenes showing interviews of people talking about how important soccer is to them.