McCann New York, Agency / Creative,

Description

An advertisement for the Microsoft Windows operating system displays various apps. It starts with a rotating showcase of three apps: Twitter, the Windows Store, and Netflix, all against a gradient blue backdrop. The scene expands to show a row of app icons, then bursts into a dynamic collage of numerous app logos and interfaces, including games like Star Wars and Frozen. Icons for lifestyle and entertainment apps such as Ebay, Amazon, Spotify, and MLB.TV are displayed. The advertisement concludes by showing apps being used on a Windows tablet and emphasizes how apps run smarter on Windows.