BrandMastercard
ProjectSU2C: Catch Up
McCann New York, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
In a sunlit urban setting, Paul Rudd and a woman walk and dine in New York City. The scene is shot in natural daylight, highlighting the architectural details of the city buildings and the lush green trees lining the streets. They cross a city street and stroll past a brick building. Indoors, they are seated at a cafe table, suggesting an engaging conversation over pastries and coffee. Rudd, dressed in a gray blazer, gestures as he speaks, while the woman, wearing a peach blouse and carrying a neutral-toned purse, listens attentively. The overall mood is cheerful and relaxed, enhanced by the warm lighting and classic urban backdrop, and they are participating in a Mastercard campaign in support of Stand Up to Cancer.
